You're invited to the 2022 SMPS Colorado
Marketing Excellence Awards!

We're back! SMPS Colorado is excited to announce a 2022 date for our premier event of the year. We invite you to join us as we celebrate the outstanding achievements of Colorado’s top AEC firms and professionals at our Marketing Excellence Awards event on Thursday, May 19. It will be an evening of relaxation, networking, and recognition of our 2022 award winners!




We're so excited to announce our nominees!

SMPS Colorado is excited to announce our nominees for Firm Leader, Marketer, and Business Developer of the Year! Help us congratulate the following individuals for their significant contributions to the marketing and business development professions in the A/E/C industry. We hope you can join us at the Marketing Excellence Awards on May 19 as we formally announce our winners and celebrate the outstanding achievements of Colorado’s top A/E/C firms and professionals.


The Firm Leader of the Year nominees were recognized by others as technical leaders whose influence has significantly impacted marketing and/or business development departments within their firms. They bridge the gap between the technical profession and the marketing world through collaboration, mentorship, and support while whole-heartedly supporting the SMPS mission, "Business Transformed through Marketing Leadership."

The Business Developer of the Year nominees were nominated by their industry peers. These individuals are recognized by others as those who stand out in the profession of business development in the A/E/C industry, and who have had significant success in securing professional services work.

The Marketer of the Year nominees were nominated by their industry peers. These individuals are recognized by others as those who stand out in the craft of marketing and communications in the A/E/C industry, and who have made significant contributions toward promoting professionalism.

Co-Founder/CEO  •  Full Cadence Consulting

Natalie Bradshaw is a sought after speaker on communication, business, and personal
development. After acting in over 3,000 performances on Broadway, she pursued graduate
school to study the neural substrates of cognitive-communication. As a clinical scientist, she has been published in national and international journals and has practiced in top medical institutions specializing in brain injury and polytrauma. As a consultant, she began her career in New York City where she worked with Wall Street executives and corporate leaders at prominent institutions such as Goldman Sachs, Sloan Kettering, and Yahoo.

Her communication work has grown from there, starting Full Cadence to help design professionals, trial attorneys, and thought leaders reach their full potential. Evidence-based, with Broadway pizzazz - she quantifies the human side of communication.

Adam Kilbourne, FSMPS, CPSM
President, Tec Inc. Engineering & Design

Adam Kilbourne, FSMPS, CPSM has been involved in SMPS at the chapter, regional and Society levels since 2003. He is currently a Chapter Advisor for the Northeast Ohio Chapter. Adam has been a juror for the SMPS MCAs multiple times and was the Co-chair of the MCA program in 2017. Adam is President of Tec Inc. Engineering & Design and is a graduate of Texas A&M University at Galveston. He is an avid photographer.

Amy L. Spatz, AIA, LEED® AP

Ms. Spatz joined Aurora Public Schools in 1995 as Senior Architect. She became the Supervisor of Construction and Environmental Compliance in 1997, the Manager of Design and Construction in 2002 and Director of Construction Management & Support in 2014. She retired in 2021.

Ms. Spatz administered four district assessment processes that looked at both facility and educational suitability of the district’s building stock. The assessments were the building blocks for the district’s bond programs. She served on the Long Range Facilities Advisory Committee which ultimately decides which projects are included in the district’s bond programs. Ms. Spatz managed four of the district’s major building programs in her roles as project manager, team manager and director. During her tenure at Aurora Public Schools, the district built new buildings, completed substantial remodels of existing schools and completed major mechanical upgrades. Ms. Spatz managed the department’s vendor selection process. She wrote programs for consultant and contractor selection. She was involved in multiple delivery methods – design/bid/build, CM/GC and design/build.

Prior to joining the school district, Ms. Spatz worked for ten years in architectural firms. While thus employed, she worked on a number of building and project types, including school projects. Her experience included work both in the office during the design phase and in the field during the construction phase. Ms. Spatz is a registered architect. She graduated in 1983 from the University of Notre Dame with a bachelor’s degree in architecture. She has additional training in structural engineering and completed a program in facilities management. She is also a LEED AP. Ms. Spatz is a member of the American Institute of Architects and the Association for Learning Environments. She served as both treasurer and president of the Rocky Mountain chapter of A4LE.

Barbara Shuck, FSMPS, CPSM
Owner, Everest Marketing Services

Creating clear marketing is hard. And creating compelling messages and professional communications can feel daunting. Not only that – how are you supposed to know all the leading practices for strategy, messaging, persuasion, and readability? Barbara Shuck, FSMPS, CPSM gets it. It IS a lot to think about, and you shouldn’t have to worry about it. It’s why she uses more than 25+ years of marketing expertise to help you focus on what you do best: delivering superior design and construction services to valuable clients.

A StoryBrand Certified Guide, Barbara helps clients with internal communication and initiatives, and external efforts that win work through compelling and persuasive content and messaging. Having presented to more than 200 audiences in the past 25+ years, Barbara knows how to connect with audiences and provide engaging, interactive learning experiences. Audiences include Society for Marketing Professional Services (SMPS) chapter, regional, and national programs. In addition, she has taught workshops for numerous design and construction associations, and in college classrooms and online. She is a Past President of SMPS, Fellow and Certified Professional Services Marketer (CPSM), and is a Trustee for the SMPS Foundation. She has a bachelor’s in Communication Arts and French, and a master’s in International Business, (marketing emphasis), along with expertise in marketing research, planning, business development, proposals, promotions, and management.

Brad Thurman, PE, FSMPS, CPSM
Principal/Chief Marketing Officer, Wallace Design Collective

Brad Thurman, PE, FSMPS, CPSM, is a principal and Chief Marketing Officer of Wallace Design Collective, a professional consulting firm offering structural and civil engineering, landscape architecture, surveying and assessments. He joined Wallace in 1987 and is a licensed Professional Engineer. Since 1998, Brad has helped lead Wallace's marketing and business development efforts across four disciplines and five offices. He is a past president of the Oklahoma Chapter of the Society for Marketing Professional Services, served as the 2013-14 President on the SMPS National Board, and currently serves on and is a past president of the SMPS Foundation Board of Trustees. Brad is a Certified Professional Services Marketer, was named a Fellow of SMPS in 2009 and was inducted into the SMPS Oklahoma Hall of Fame in 2015.

JoAnn Moffett, SPHR, CPSM
Principal/Business Manager, Cunningham Engineering

In her role at Cunningham Engineering, JoAnn oversees and coordinates all firm-wide financial operations, human resources strategies and marketing functions to position her firm for growth and profitability. Her passion is strategic planning and pushing beyond what her peer group thinks they can do comfortably. Cunningham Engineering is a Northern California based firm providing civil engineering and landscape architecture throughout the state. Cunningham has bestowed many “firsts” on JoAnn—she is its first female principal, first non-technical principal, first female shareholder, and first non-technical shareholder.

During her 23 year tenure in the A/E/C industry, JoAnn has provided leadership and elbow-grease to many professional organizations. She was the SMPS Sacramento Chapter president during its 30th anniversary year, championing the theme of “30 in 30”—hosting 30 chapter events in its 30th year. She has chaired many SMPS committees, and currently is chairing Mentoring Pathways. She also has served on the Board of Directors for the Sacramento Area Human Resources Association and the Sacramento SPCA. She is a proud sustainer of the Junior League of Sacramento. JoAnn has co-chaired the local DBIA golf tournament for many years. She is currently on the board of directors for The Rotary Club of West Sacramento, serving as its Youth Services Chair and is an active Meals on Wheels volunteer.

JoAnn holds several certifications including Certified Professional Services Marketer (CPSM) and Senior Professional in Human Resources (SPHR) and was named “Top 40 Under 40” business executives in Sacramento in 2011. She received Sacramento SMPS’s highest honor when she was named Marketer of the Year in 2019. After graduating from the University of Memphis (go tigers!), JoAnn started her career in public relations at Sheraton Casino, a division of Caesars World. Seven years later she moved to California, found her niche in the A/E/C industry and the rest is history. JoAnn is mom to two spoiled labradoodles. When she’s not working or volunteering, she and her husband are planning their next traveling adventure.

Karen O. Courtney, AIA, FSMPS, CPSM

Karen O. Courtney, AIA, FSMPS, CPSM, has focused her 35-year career on marketing and business development with firms ranging from 40 to 1,400 and has worked for architecture, engineering and construction management companies. From her work in marketing, business development, strategic planning and branding, she has helped her firms grow their revenues, open new geographic locations and markets, launch new brands and build name recognition. Recently retired from Fanning Howey, a national education design practice, Karen served as the firm’s Chief Marketing Officer. She has won 34 national and regional marketing communications awards and has been a jury member for numerous communications, photography, design, student scholarship and alumni achievement programs.

Karen served as national president for The Society for Marketing Professional Services (SMPS) and received the 2013 SMPS Weld Coxe Marketing Achievement Award for her lifetime contributions to professional services marketing. She is a founder of the SMPS Business Development Institute and has taught business development classes across the country for SMPS for 12 years. She is presently one of the leaders of the AIA’s national Practice Management Knowledge Community where she is the editor for the AIA’s Practice Management Digest.

A frequent speaker Karen has given marketing and business development seminars at the AIA national convention, regional AIA meetings, Build Boston AIA, NeoCon, regional SMPS conferences and the national SMPS convention, Build Business. She authored the chapter “Building Client Relationships” for the AIA’s Handbook of Professional Practice 14th edition and served as the subject matter expert on business development for the “Markendium” SMPS book series.

Matt Connor, CPSM
Head Coach, Coach Connor Consulting

With more than 25 years of relationship-driven, executive-level marketing and business development experience, Matt’s talent lies in creating authentic and effective connections and networks, inspiring teams, and guiding individuals to achieve both personal growth and professional success. As a Speaker and Coach, Matt forges sincere connections with his audience and adds meaningful value regardless of subject, setting, or size. Speaking nationally on a variety of topics, he delves into universal challenges such as: Burnout, Public Speaking, Leadership, Employee Engagement, and more.

His personality and presentation style is engaging, and thought-provoking. Matt is a Certified Coach, Professional Services Marketer, and Infinite Possibilities Trainer, and his passion shines when he is helping others prosper. Matt is Head Coach of Coach Connor Consulting and lives in Houston, Texas with his wife, Shelly, and their children, Trent and Peyton.

Nancy Usrey, FSMPS, CPSM
Strategic Pursuit Director, HNTB

A talented, multi-faceted professional with over 30 years in the industry, Nancy’s skills and experience in every phase of marketing make her a sought-after advisor whenever complicated marketing/BD questions come up. Nancy was recruited by HNTB in 2008 to help the national transportation firm leverage its experience in the design-build marketplace into a major component of their portfolio. She works closely with pursuit teams and the marketing and sales organizations across the firm to prepare teams for efficient and effective design-build pursuits. She is an advocate for integrated pursuit teams that include marketing as an essential discipline on par with technical components, each having responsibility for implementing project management principles, and assuring budget, schedule and quality compliance.

Prior to HNTB, Nancy was a recognized marketing consultant to AEC firms, known for her understanding of Federal marketing and SF330 preparation strategies as well as her ability to guide firms to successful development and implementation of marketing and sales initiatives. She is an accomplished industry speaker and panel moderator, and a respected coach and mentor, frequently working with individuals and teams at all levels within a firm’s organization. Nancy has served as President of an SMPS Chapter, the SMPS Foundation and the Society. She was a member of the inaugural class of SMPS University and one of the subject matter experts involved in developing Markendium, the SMPS Body of Knowledge.

Terry Hawley, CPSM
Client Development Manager | Terracon

Terry Hawley, CPSM, has worked in a marketing or client development role in the A/E/C industry for more than 20 years. He is a Client Development Manager for Terracon Consultants, Inc., a 150-office firm that provides geotechnical engineering, materials testing, environmental, and facility services. Terry also serves as the major project pursuit champion for Terracon’s northern division, covering Nebraska, Iowa, and Minnesota. He is responsible for developing a client development culture and preparing all levels of technical staff for business development practices.

Terry has been active with SMPS since 2000. He is a Certified Professional Services Marketer (CPSM), earning his designation in 2012. Terry has been an SMPS Nebraska board member for 10 years, serving as Chapter President in 2013. He co-chaired the 2015 SMPS Missouri Valley Regional Conference. Terry received his Bachelor of Arts degree in Journalism from Creighton University.



For more information, please contact: 

Mae Ann Saas, Committee Chair
Eidos Architects | [email protected]

Gwyndolyn Mowbray Anderson, Committee Co-Chair
Studio RED Architects | [email protected]

Photos and/or video will be taken at the event. By taking part in the event you grant SMPS Colorado full rights to use the images resulting from the photography/video filming, and any reproductions or adaptations of the images for fundraising, publicity or other purposes to help achieve the group's aims. This might include (but is not limited to), the right to use them in their printed and online publicly, social media, press releases and funding applications. If you do not wish to be photographed please inform an event organizer.