BD Like a Party Host: Creating Moments That Make People Want to Stay
Business development often gets boxed into metrics: calls made, meetings booked, pursuits tracked. And sure, those things matter, but for me, BD has always been less about the chase and more about the connection. It’s not a numbers game; it’s hospitality. It’s hosting.
Think about the best party you’ve ever been to. What made it great? Was it the music? The food? The perfect guest list? Maybe. But chances are, it was the host. The person who greeted you warmly, made sure you felt welcome, and introduced you to someone new with a thoughtful “You two have to meet.”