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Fireside Chats – Growing a Marketing Team & Keeping Them Happy
Friday, November 19, 2021, 10:00 AM - 11:00 AM MDT
Category: SOCO

Do you wish your marketing team (or you as a marketing team of one!) had more help? Learn from industry veterans how to advocate for expanding your marketing team and how to find and keep the best people. This is the fireside chat to attend if you are wanting best practices for how to develop and structure a growing marketing team.

We’ll cover how to keep the fire burning in your team – no burnout! It's a common challenge for firms in our industry that marketing coordinators face burnout and high rates of turnover. Hear about the real challenges coordinators and proposal managers face that drive them to throw in the towel, and what they need to feel happy and successful in their roles.

If you're a coordinator bogged down with too many proposals and long hours at the office, you'll leave this chat with advice for how to ask for what you need, and offer your firm real value in helping them improving their processes, increasing their win-rate and making your workload more manageable.

Ticket Prices:
$10 Members
$15 Non-members


CEUs Available: 1, Marketing Planning (Domain 2)

Note: Only SMPS Colorado Members may register at member pricing.
Participants will receive Zoom meeting details in the registration email. If you are a member of another SMPS Chapter, are experiencing job insecurity or work for firms strictly limiting marketing expenditures, please email the admin for the free registration code.



Michelle Ott
Marketing Director
J.E. Dunn Construction Company

Michelle began her career in the industry at a Denver based interior architecture firm in 1997, while completing her BS in Management at the Metropolitan State University of Denver. She later joined JE Dunn Construction in 2002 as their first Colorado based Marketing Coordinator and is now the Marketing Director for the West Region of JE Dunn, overseeing marketing efforts in Denver, Colorado Springs, Portland and Phoenix. Her responsibilities range from marketing staff development to pursuit strategy planning and execution. Michelle is a CPSM and a long-standing member of the Society for Marketing Professional Services (SMPS) being recognized as the 2015 SMPS Colorado Member of the Year.  She has held various roles within SMPS Colorado including serving as the Membership Chair and Director at Large and recently served as the SMPS Colorado President. Michelle is currently completing her MBA at the University of Colorado Denver.

Bob Trout
RGT Consulting

Bob “semi-retired” in January of 2019. Currently consulting for local and national engineering firms. Before that he was a Vice President and the Business Development lead for Merrick & Company’s Nuclear Services and Technology team, a business unit at Merrick that focused on the design of nuclear equipment, systems and facilities for government and private clients.  Bob had a career of 22 years with Merrick, starting in 1997. He held the position of VP for business development for Merrick’s vertical markets (nuclear facilities, laboratories, and defense facilities) from 2014-2018. He also managed the firm’s Central Marketing Services Group from 1998-2005.  Prior to coming to Merrick Bob was with MSE-Technology, Inc, Butte, MT, starting as a consulting biologist in 1980 and ending as a business development and marketing manager in 1997.  He has been very active in SMPS activities since becoming a member in 1992 (member of the SLC Chapter), having served as SMPS Colorado President (2001-2002), SMPS National CPSM Committee (1998-2003), SMPS Colorado Sponsorship Chair (2002-2004), SMPS Colorado Program Chair (2004-2005) and has served as a member of multiple committees for SMPS Colorado, including the Education, Sponsorship, and Programs committees.  He spent three years in a leadership position for the Chapter’s One2One Mentor-Protégé program.  He is active in the Past Presidents and Leonardo’s seasoned marketer’s forum.  Bob was awarded the SMPS Colorado Leonardo Award in 2005 and produced 4 ACEC Engineering Excellence Award winners, once taking the ACEC Colorado Grand Conceptor Award.  Bob has developed several presentations in collaboration with others available for professional development including SWOT Analysis for a Specific Opportunity and Capture Planning, “Be the Selection Committee”,  and one in development for Zen, Flyfishing, and the Art of Business Development in the A/E/C industry.  Bob was involved in winning $750M in design fees for the two firms he worked for during his career.  His consulting practice is in the area of contract acquisition in the federal marketplace and business development and marketing audits for A/E/C firms.

Matt Handal
Help Everybody Every Day

Matt Handal was a marketer submitting boilerplate proposals and materials that were indistinguishable from his competitors'. He had no idea how to convince new clients to buy his firm's services. And worst of all, nobody would listen to him. One day, he stumbled upon some academic research on how people really make decisions. Since then, he’s helped his firm win large assignments they had little shot at, convinced government clients to give his firm sole source contracts, written one of the most popular books about proposal writing, and people even fly him across the country to teach them how to apply Mind Marketing to their business.