The 2025 Strike Gold Conference in Park City, Utah, felt like just that-striking gold with a pivotal professional experience. Approaching my sixth year in AEC marketing, the conference provided an overview of the broader industry landscape in 2025. I gained insights from professionals who deeply understand the unique challenges and opportunities in our industry.
From the intricacies of data visualization, marketing strategy, neuromarketing, and streamlining Word to InDesign to the nuances of team and time management, the regional conference served as a powerful connector in the A/E/C industry. We were all there as AEC marketers, united in our roles, whether we were content strategists, pursuit managers, social media innovators, or technical communicators. Our firms, ranging in size, spanned the Mountain States & Southwest. Throughout the two days, we cultivated a powerful sense of shared perspective, sparking numerous ideas for new tools, and allowing an avenue for insights from people who truly understand what it means to be an AEC marketer. It was inspiring to learn from marketers who continue to push the envelope on creativity and resourcefulness.