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How to Say No in Marketing
WSP USA Offices
5613 DTC Pkwy Suite 500
Greenwood Village, CO 80111
Tuesday, October 25, 2022, 2:00 PM - 3:45 PM MST
Category: Education

As marketers, we’re often asked to complete impossible projects on even more impossible schedules. There’s nothing a marketer can’t do—although there is one word that marketers are apparently not allowed to say:


In this session, we’ll discuss the importance of saying no, the pitfalls of saying no too frequently, and multiple ways you can say no without using the dreaded “N-O” word.

SMPS 2022 Chapter President of the Year and former SMPS DC Chapter President, Jen McGovern, CPSM, will share real-life examples learned from a career as a marketing manager, where the frequent use of the word “no” gained the support of the marketing team, but nearly lost Jen her standing at the firm.


Jen McGovern, CPSM
Mid-Atlantic Regional Marketing Manager

Jen McGovern, CPSM, is the Mid-Atlantic Regional Marketing Manager for VHB in Tysons, VA. With extensive editing, writing, and marketing experience, she fell into the AEC industry in 2012 and found a passion for proposals and infrastructure projects. Jen is SMPS 2022 Chapter President of the Year and former SMPS DC Chapter President. She achieved her CPSM certification in 2015. 

Ticket pricing includes a Happy Hour at Spice Trade Brewery & Kitchen, 8775 E Orchard Rd STE 811, Greenwood Village, CO 80111 from 4 – 5 pm. Each attendee will receive 1 drink ticket and time to network with other attendees and the speaker.

Ticket Prices
$35 Members
$50 Non-members


CEUs Available: 1.5, Marketing Planning #2

Note: Only SMPS Colorado Members may register at member pricing. All ticket prices increase $15 on THURSDAY October 20.
Finding it difficult to allocate funds for SMPS programming and/or membership? The Colorado Believes page program is rooted in our core values of learning, commitment, and community through charitable giving, membership sponsorships, scholarships, and industry engagement. This program is also part of our efforts to help diversify membership and help provide opportunities for BIPOC individuals and DBE, WBE, MBE, VBR, and LGBTBE firms to elevate their marketing efforts while helping your company save. Please email SMPS Colorado’s admin for reduced pricing and scholarship opportunities.

If you are a member of another SMPS Chapter and would like a member rate, please email the admin. Job seekers, students, and other new professionals, please visit our Colorado Believes page for details on our student membership programs and professional development scholarship opportunities. Refunds are available if submitted to the admin one week prior to the event.