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Getting to the Win: Doer/Seller Bootcamp
Hensel Phelps
12121 Grant Street | Suite 410
Thornton, CO 80241
Thursday, August 18, 2022, 7:30 AM - 3:30 PM MST
Category: Education

What would it mean for your firm if you could create an all-star team of doer-sellers? As more and more firms move to a doer-seller model, to grow into a position of leadership, your technical professionals need the skills and know-how to strategize, build, and deepen relationships to win work. Join two A/E/C Fellows and industry leaders who have converted technical professionals into successful doer-sellers for a special in-person business development symposium focused on developing and enhancing strategies that get your firm to WIN.

Who should register? 
Principals, Doer-Sellers, Business Developers, and Marketers

Special Pricing Offer: 
Bring a technical staff member and they will get member pricing (max of 3 attendees per company, email [email protected] for more information)


7:30AM - 8:30AM:     Registration (light breakfast and coffee included)

8:30AM - 3:30PM:     Work Sessions (lunch included)
                                    • Market Research
                                    • BD Planning and Prioritization
                                    • Differentiation
                                    • Positioning and Strategy
                                    • Building and Enhancing Client Relationships

3:30PM:                     Happy Hour (one drink ticket included)



Joy Guinn, FSMPS, CPSM
Guinn Consulting Engineers and Elevate Marketing Advisors

Brainstorming strategy, mentoring client teams, and developing relationships – that is what excites Joy about the A/E/C industry. With 25 years of management, marketing, and business development experience, she has the strong ability to conceptualize and implement strategic ideas and solutions with real results. Joy has provided the direction, guidance, and leadership for multiple marketing and business development teams across the United States. Throughout her career, she has developed and executed marketing and business development strategies to support corporate goals for growth. Goal-driven with attention to detail, Joy has a comprehensive, responsive, and efficient approach to business development. Joy manages and supports strategic planning, capture planning, and internal staff training for firms ranging in employee size from 25 to more than 14,000. She is a Fellow of SMPS and has served in volunteer leadership positions for the American Public Works Association (APWA) and Society for Marketing Professional Services (SMPS).

Misty Thurman, FSMPS, CPSM
Associate Principal & Senior Strategist
Elevate Marketing Advisors

Growing up on the family farm taught Misty many lessons she has applied throughout her 25-year career. Her dad expanded the family holdings by starting an earthwork construction business in 1973. Entrepreneurship is in her DNA. Misty specializes in brand and reputation management as well as business development and client engagement strategy. As a project leader, she excels combining technical skills with strategic planning to productively communicate information and successfully execute marketing and business development goals. She is tenacious about building and leading teams to success. Misty’s experience in the A/E/C industry includes leadership roles for a large mechanical and electrical subcontractor as well as construction, architectural and engineering firms. This breadth of multi-disciplinary experience is enhanced Misty’s business acumen. And, when combined with her passion for creativity and problem solving, she drives results that are informed and inspired.

Ticket Prices
$150 Members
$200 Non-members


If you would like to be placed on the waiting list, please email the admin.

CEUs Available: 6.5, 3 Client and Business Development
Special Pricing Offer: Bring a technical staff member and they will get member pricing (max of 3 attendees per company, email [email protected] for registration and more information)

Note: Only SMPS Colorado Members may register at member pricing.
If you are a member of another SMPS Chapter and would like a member rate, please email the admin. Job seekers, students and other new professionals, please visit our Colorado Believes page for details on our student membership programs and professional development scholarship opportunities.