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Optimizing LinkedIn
Thursday, June 23, 2022, 1:00 PM - 2:30 PM MDT
Category: Education

We rarely think of networking as a science. However there’s plenty of research that suggests how human behavior and psychology influence who and how we connect with people. Using network theory principles, business development and marketing professionals can strategically build their networks, promote their corporate brand, and influence decision makers online and offline. In this training attendees will learn social network theory and its application to LinkedIn’s algorithm. We will look at the platform’s additional features and capabilities, and review strategies and scripts to help attendees better utilize their professional networks and build a platform for thought leadership. If you have a hunch that you, your team members and company could be using LinkedIn more effectively - this program is for you.

Learning Objectives:

  • How to map your existing network
  • Identify and target knowledge gaps in the Go/No-Go Process
  • How network diversity improves information quality
  • Strategies to transform online connections into real world relationships


Maisha Hagan
CEO and Head Coach
Beauty & the Boss

Maisha is the CEO and head coach at Beauty & the Boss, a professional development and career coaching service that helps women strategically position themselves for promotion or career growth. Prior to starting Beauty & the Boss, Maisha spent 15+ years in the A/E/C industry as a professional services marketer, Director and member of an executive leadership team. She is a member of the National Speakers Association; WTS’ 2022-2023 Mentorship Director; and SMPS where she serves on the Diversity & Inclusion Task Force. She has a passion for people, a mind for business and a gift to teach; and has leveraged those strengths into teaching, mentoring, coaching and public speaking opportunities in public, private and non-profit communities.

Ticket Prices
$35 Members
$50 Non-members


CEUs Available: 1, 5 Promotional Activity

Note: Only SMPS Colorado Members may register at member pricing. 
Participants will receive Zoom meeting details in the registration email. All ticket prices increase on June 18.
If you are a member of another SMPS Chapter and would like a member rate, please email the admin. Job seekers, students and other new professionals, please visit our Colorado Believes page for details on our student membership programs and professional development scholarship opportunities.