BEGIN:VCALENDAR VERSION:2.0 PRODID:-//jEvents 2.0 for Joomla//EN CALSCALE:GREGORIAN METHOD:PUBLISH BEGIN:VTIMEZONE TZID:America/Denver X-LIC-LOCATION:America/Denver BEGIN:DAYLIGHT TZOFFSETFROM:-0700 TZOFFSETTO:-0600 TZNAME:MDT DTSTART:19700308T020000 RRULE:FREQ=YEARLY;BYMONTH=3;BYDAY=2SU END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0600 TZOFFSETTO:-0700 TZNAME:MST DTSTART:19701101T020000 RRULE:FREQ=YEARLY;BYMONTH=11;BYDAY=1SU END:STANDARD END:VTIMEZONE BEGIN:VEVENT UID:0cb345ed390b84a2f293b60c2bc52bd7576 CATEGORIES:Education SUMMARY:Branding from the Inside Out LOCATION:Mortenson Construction\, 1621 18th Street, Suite 400\, Denver, CO\, 80202 DESCRIPTION:
The Great Resignation has left many companies, especi ally professional services firms, scrambling to retain and recruit talent. The seismic shifts in how and where we work have highlighted the need for a strong employer value proposition and brand. In this session we will explo re how to build a powerful employer brand and the essential links between a firm’s internal and external brand promise and presence.
Happy Hour (1 Drink/Apps) is provided by
SMPS, covered in the ticket price!
What You'll Le arn:
Speaker:
Jerry Gennaria
TOKY Director of
Brand Strategy & Research
Jerry is Director of Brand Strategy &am p; Research at TOKY where he brings more than 25 years of experience in tra ditional and digital communications and a pragmatic approach to marketing a nd brand strategy. A dynamic presenter and storyteller, he enjoys making th e complex simple and thrives on teaching and mentoring. Jerry began his car eer as a traditional art director but has filled a variety of roles includi ng interactive design, information architecture, user experience research, and marketing strategy. Today his focus is on brand strategy and research. Jerry’s experience spans a variety of industries and clients including T.Y. Lin, Centene, Salas O'Brien, Mitek, Mars, Procter & Gamble, Advance Au to Parts, Citigroup, and Bayer.
A graduate of Lindenwood University, Jerry is active in the St. Louis community, serving as President of the Cla yton Chamber of Commerce and as a Commissioner with the Regional Arts Commi ssion of St. Louis. He also shares his experience as an adjunct instructor in Design Research at Maryville University.
In addition to design, Je rry’s artistic passion is photography. An accomplished travel and fine-art photographer, he has pursued his art in India, Japan, Europe, and the Ameri can West. He shares his life with his wife, two cats and an office filled w ith a curious collection of vintage technology, art, and Atomic Age ephemer a.
Ticket Prices | ||||||
$35 | Members | |||||
$50 | Non-members< /strong> |
CEUs Available: 1, 6 Management
Note: Only SMPS Colorado Members may register at member p
ricing.
Partic
ipants will receive Zoom meeting details in the registration email. All ticket prices increase on July 2.
If you are a member of anoth
er SMPS Chapter and would like a member rate, please email the admin. Jo
b seekers, students and other new professionals, please visit our Colorado Believes page
for details on our student membership programs and professional developmen
t scholarship opportunities.