BEGIN:VCALENDAR VERSION:2.0 PRODID:-//jEvents 2.0 for Joomla//EN CALSCALE:GREGORIAN METHOD:PUBLISH BEGIN:VTIMEZONE TZID:America/Denver X-LIC-LOCATION:America/Denver BEGIN:DAYLIGHT TZOFFSETFROM:-0700 TZOFFSETTO:-0600 TZNAME:MDT DTSTART:19700308T020000 RRULE:FREQ=YEARLY;BYMONTH=3;BYDAY=2SU END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0600 TZOFFSETTO:-0700 TZNAME:MST DTSTART:19701101T020000 RRULE:FREQ=YEARLY;BYMONTH=11;BYDAY=1SU END:STANDARD END:VTIMEZONE BEGIN:VEVENT UID:e88a4767a646617fc7ffbee8094f759a546 CATEGORIES:SOCO SUMMARY:Fireside Chats – Growing a Marketing Team & Keeping Them Happy DESCRIPTION:
Do you wish your marketing team (or you as a mar keting team of one!) had more help? Learn from industry veterans how to adv ocate for expanding your marketing team and how to find and keep the best p eople. This is the fireside chat to attend if you are wanting best practice s for how to develop and structure a growing marketing team.
We’ll co ver how to keep the fire burning in your team – no burnout! It's a common c hallenge for firms in our industry that marketing coordinators face burnout and high rates of turnover. Hear about the real challenges coordinators an d proposal managers face that drive them to throw in the towel, and what th ey need to feel happy and successful in their roles.
If you're a coor dinator bogged down with too many proposals and long hours at the office, y ou'll leave this chat with advice for how to ask for what you need, and off er your firm real value in helping them improving their processes, increasi ng their win-rate and making your workload more manageable.
Ticket Prices: < /td> | ||||||
$10 | Members | |||||
$15 | Non-members |
CEUs Available: 1, Marketing Planning (Do main 2)
Note: Only SMPS Colorado Membe
rs may register at member pricing.
Participants will receive Zoom meeting details in the
registration email. If you are a member of another SMPS Chapter, are experi
encing job insecurity or work for firms strictly limiting marketing expendi
tures, please email the admin for the free registration code.
Sponsor:
Speakers: strong>
Michelle Ott
Marketing Director
J.E. Dunn Construction Company
Michelle began her career i n the industry at a Denver based interior architecture firm in 1997, while completing her BS in Management at the Metropolitan State University of Den ver. She later joined JE Dunn Construction in 2002 as their first Colorado based Marketing Coordinator and is now the Marketing Director for the West Region of JE Dunn, overseeing marketing efforts in Denver, Colorado Springs , Portland and Phoenix. Her responsibilities range from marketing staff dev elopment to pursuit strategy planning and execution. Michelle is a CPSM and a long-standing member of the Society for Marketing Professional Services (SMPS) being recognized as the 2015 SMPS Colorado Member of the Year. She has held various roles within SMPS Colorado including serving as the Member ship Chair and Director at Large and recently served as the SMPS Colorado P resident. Michelle is currently completing her MBA at the University of Col orado Denver.
Bob Trout
Consultant
RGT Consultin
g
Bob “semi-retired” in January of 2019. Currently consulting for loc al and national engineering firms. Before that he was a Vice President and the Business Development lead for Merrick & Company’s Nuclear Services and Technology team, a business unit at Merrick that focused on the design of nuclear equipment, systems and facilities for government and private cli ents. Bob had a career of 22 years with Merrick, starting in 1997. He held the position of VP for business development for Merrick’s vertical markets (nuclear facilities, laboratories, and defense facilities) from 2014-2018. He also managed the firm’s Central Marketing Services Group from 1998-2005 . Prior to coming to Merrick Bob was with MSE-Technology, Inc, Butte, MT, starting as a consulting biologist in 1980 and ending as a business develop ment and marketing manager in 1997. He has been very active in SMPS activi ties since becoming a member in 1992 (member of the SLC Chapter), having se rved as SMPS Colorado President (2001-2002), SMPS National CPSM Committee ( 1998-2003), SMPS Colorado Sponsorship Chair (2002-2004), SMPS Colorado Prog ram Chair (2004-2005) and has served as a member of multiple committees for SMPS Colorado, including the Education, Sponsorship, and Programs committe es. He spent three years in a leadership position for the Chapter’s One2On e Mentor-Protégé program. He is active in the Past Presidents and Leonardo ’s seasoned marketer’s forum. Bob was awarded the SMPS Colorado Leonardo A ward in 2005 and produced 4 ACEC Engineering Excellence Award winners, once taking the ACEC Colorado Grand Conceptor Award. Bob has developed several presentations in collaboration with others available for professional deve lopment including SWOT Analysis for a Specific Opportunity and Capture Plan ning, “Be the Selection Committee”, and one in development for Zen, Flyfis hing, and the Art of Business Development in the A/E/C industry. Bob was i nvolved in winning $750M in design fees for the two firms he worked for dur ing his career. His consulting practice is in the area of contract acquisi tion in the federal marketplace and business development and marketing audi ts for A/E/C firms.
Matt Handal
Founder
Help Everyb
ody Every Day
Matt Handal was a marketer submitting boilerplat e proposals and materials that were indistinguishable from his competitors' . He had no idea how to convince new clients to buy his firm's services. An d worst of all, nobody would listen to him. One day, he stumbled upon some academic research on how people really make decisions. Since then, he’s hel ped his firm win large assignments they had little shot at, convinced gover nment clients to give his firm sole source contracts, written one of the mo st popular books about proposal writing, and people even fly him across the country to teach them how to apply Mind Marketing to their business.
DTSTAMP:20240328T085008 DTSTART;TZID=America/Denver:20211119T100000 DTEND;TZID=America/Denver:20211119T110000 SEQUENCE:0 TRANSP:OPAQUE END:VEVENT END:VCALENDAR