The SMPS Colorado Senior Leadership Roundtable is a peer group for senior marketing and business development leaders, providing support for members facing similar career and business challenges. In 2025, the quarterly events will explore trends impacting A/E/C professionals.

The fourth session will focus on “The Maturation of Marketing and Business Development in A/E/C,” from the 2026 Emerging Trends in A/E/C Marketing and Business Development report, created by the SMPS Foundation and FMI Consulting.

By bringing together accomplished leaders, we aim to create an environment conducive to valuable conversations on leadership experiences and the qualities that define successful leaders in the A/E/C industry. Participants will have the opportunity to delve into lessons learned, share best practices and challenges, and engage in discussions that go beyond the surface, all within a safe and confidential space.

To participate in the Senior Leadership Roundtable, we ask the following:

• Active SMPS Colorado membership
• A minimum of 10 years of industry experience AND/OR leadership positions at firm
• A passion for transforming business through marketing leadership.

Key Takeaways:

• From Support to Strategy: Explore how marketing and BD have evolved from administrative roles to strategic growth drivers, and what that means for team structure and influence.
• The Rise of Specialized Roles: Discuss the emergence of CRM strategists, CX professionals, proposal leads, and recruitment marketers, and how these roles are reshaping firm capabilities.
• Macro Forces Driving Change: Examine how private equity, leadership transitions, AI adoption, and seller-doer fatigue are accelerating transformation across the industry.
• The Future Skillset: Identify the traits of tomorrow’s marketing and BD leaders, including data-driven, tech-enabled, and strategically embedded in firm planning.
• Modernization Roadmap: Share strategies for aligning marketing and BD with revenue goals, including investments in talent, technology, and executive-level leadership (like the CMO role).

Moderator:

Julie Witecki
Senior Consultant, Strategy
FMI Consulting

Julie Witecki serves as a strategy consultant to inspire FMI’s clients to reshape market and business development practices for increased efficiency and effectiveness. She focuses on turning visionary ideas into actionable plans with measurable objectives and realistic budgets. She specializes in creating repeatable and scalable processes for market planning, pursuit positioning, proposal development and relationship management to optimize business performance. With a background in engineering and construction marketing and business development, Julie brings a relatable perspective to her collaborative business partnerships. She has a common understanding of the work and a willingness to persevere until the objectives are achieved. 

REGISTER

CEUs Available: 1, 6 Management

Note: Only SMPS Members may register at member pricing. All ticket prices increase $5 on October 11.
The Colorado Believes program is rooted in our core values of learning, commitment, and community through charitable giving, membership scholarships, and industry engagement. This program is part of our efforts to diversify membership and help provide opportunities for small and diverse firms to access educational programs. Please email SMPS Colorado’s admin for scholarship and reduced pricing opportunities.
Refunds are available if submitted to the admin one week prior to the event.