Voluntary social responsibility programs boost market position, recruitment

A hearty Valentine's topic for the February 14 SMPS Colorado Luncheon, Chris Lee, Founder and President of CL Advisory, connected social responsibility with brand value. Major take-aways included: 

  • Corporate Social Responsibility (CSR) can drive brand value, as defined by a wide variety of stakeholders.
  • "The private sector has not only a moral obligation but also a deeply vested interest in delivering on this potential for public good." - Jamie Dimon, CEO JP Morgan Chase
  • CSR is measurable: 90% of the top 250 Engineering and Construction firms issue a CSR Report.
  • CSR is not necessarily increasing philanthropy or turning your firm into a non-profit.
  • CSR should be tied directly to business objectives.

SMPS Colorado provides art supplies for kids and families in need.

Members also provided art supplies for There with Care, a Colorado non-profit that provides a wide range of services to children and families during the critical phase of a medical crisis.









There with Care is a long-time partner of U.S. Engineering, who also sponsored the event.









Standing: John Marlow, U.S. Engineering, Sponsor; Heidi Kunsman, Rica Design Studios, Programs Committee Event Champion
Seated: Angela Innes, The RMH Group and SMPS Colorado Programs Committee Chair; Dana Bacardi, Vice President, There with Care, Speaker; Rebecca Lavezzary, Barker, Rinker Seacat Architecture and SMPS Colorado Chapter President; Amy Wetherbee-Rodgers, U.S. Engineering, Sponsor; Nora Nilles, U.S. Engineering, Sponsor and Chris Lee, Founder & President, CL Advisory - Speaker.

This event was brought to you by the Programs Committee.

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